Writing on franchising

The most common question I get is some version of "if you do not charge me, what is the catch?" Here is the honest answer, week by week.

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Two suburbs, 15 minutes apart, very different trade areas. Here is how I think through which one fits which concept.

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I will not name brands, but I will name patterns. Here are seven categories where I steer Kansas City buyers somewhere else.

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Most franchise consultants and brokers are paid by the franchisor. That is the part nobody explains clearly. Here is what it actually means for you.

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Item 19 is where the Franchise Disclosure Document either gets honest or stays vague. Here is how to read it, and what to ask when something is missing.

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A lot of executives are looking at franchise ownership as their next chapter. The financial case gets covered everywhere. The harder questions do not.

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Franchise ownership is not for everyone. The goal should be making the right decision, not just making one.

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A franchise expo is the cheapest, fastest education you can get on a category. If you use it right. Here is how.

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