Skip to main content
Angie SalmonFranchise Consultant

About

The story behind the work

Three decades of franchising. As an operator, as an advisor, and now as a consultant who works exclusively for buyers.

Chapter One

The Operator

Angie spent 30 years owning and running a top-20 boutique fitness studio. That is not a headline she leads with to impress you. It is context for everything else she does.

In those 30 years she hired and trained 65 trainers, managed schedules and payroll and marketing and customer retention, had great months and hard months, and figured out what it actually takes to run a small business over the long haul.

She knows the gap between what a franchise disclosure document promises and what shows up in year two. That knowledge is worth more than any certification.

Angie Salmon teaching a class alongside a fellow studio owner she mentored
Three decades on the floor, plus 26 years coaching other studio owners. The woman on the right is one of them.

"I did not learn franchising from a textbook. I learned it by living it every day for three decades."

Angie Salmon

Chapter Two

The Advisor

For 26 years, while still running her own studio, Angie served as a franchise advisor. Her job was to support 100+ studio owners by answering questions, solving problems, and helping people who had just signed their agreements figure out how to actually build something.

She spent six of those years specifically training new franchisees. Teaching people how to go from signing day to open doors to profitability.

That experience gave her something most consultants do not have: a deep understanding of what happens after the decision. She has seen what makes a franchisee succeed and what makes them struggle, not in the abstract, but in real conversations with real people over decades.

She brings all of that to every conversation she has with a prospective buyer.

26

Years as a franchise advisor

100+

Studio owners supported

6

Years training new franchisees

Chapter Three

The Consultant

Today Angie works as an independent franchise consultant, placing candidates across more than 400 brands in every major industry category. She is based in Overland Park, Kansas, and works with clients nationwide.

The thing that sets her apart is not the list of brands or the years of experience. It is who she works for. Most franchise consultants are paid by the franchisor, which creates a quiet conflict of interest. Angie is compensated by the brands she places people in, but only if and when the placement is a genuine match.

That means her financial incentive and your interest are aligned. She has no reason to push you toward a brand that does not fit. She has every reason to find you the right one.

She has been recognized in the top 10% of consultants at The Franchise Consulting Company every year of her career, the network through which she places candidates across 400+ brands. She is not chasing a number. She genuinely likes this work and the people she does it for.

“The focus is not on pushing people into a business. It is on helping them find the right business. The opportunities are endless. The right fit matters most.”

Angie Salmon, on starting this work

How I approach this work

Honesty over enthusiasm

If a brand is not the right fit, I say so. I would rather lose a placement than put someone in a business that does not match their life.

Your goals, not mine

I do not have a quota. I do not have a preferred brand list. My job is to understand what you want and find something that fits it.

Real experience, not theory

I have sat in the chair you are sitting in. I know what it feels like to sign a franchise agreement, hire your first employee, and worry about your first slow month.

No pressure, ever

Franchising is a major life decision. I work at your pace. If you need six months, we take six months. The right decision is more important than a fast one.

Ready to have a real conversation?

The first call is free, no pressure, and completely on your schedule.